Production Gallery
Shot Here. Real Work.
Professional photo, video, and film studio on Broadway since the 90s. All lighting, sound, and gear included. Sony FX6 cinema camera available. No rental markups.
A blank-canvas Flatiron loft built for photo studio NYC rentals, production studio NYC work, video studio NYC, commercial video production, film studio NYC, fashion editorials, music videos, documentary interviews, content creation, and corporate video. Natural light photo studio with 9-foot windows — or full blackout capability. 13-foot ceilings, hardwood floors, freight elevator, prep kitchen. One block from Union Square.
Every booking includes the complete gear inventory — professional lighting rigs, Fulcrum Acoustics 4.2 monitoring, all furniture. Production teams bring their own cameras, or hire Carlos Montoya with the in-house Sony FX6 cinema camera.
Need bigger? We partner with neighboring spaces for productions requiring 1,500+ sq ft or additional rooms. Ask us.
No rental markups. Every studio booking includes the full house inventory. Production teams bring cameras — or hire Carlos with the Sony FX6.
Every rate includes the full studio, all lighting, sound, and furniture. No A/V rentals. Sony FX6 with Carlos as operator is available as an add-on.
7,000+ sq ft rooftop with unobstructed Manhattan views, available exclusively for photo and film shoots. Street-level freight elevator, no permit hassles, by appointment only.
We've used Union Square Loft for multiple productions and it's become our go-to for clients looking for a professional, fully equipped space. The gear is top-notch and Carlos makes sure everything runs smoothly.
The space is incredibly versatile — we've done everything from intimate portrait sessions to full commercial shoots here. The lighting inventory alone would cost thousands per day to rent elsewhere.
I've worked in studios all over the city. USL gives you the gear, the light, and a producer who actually knows what he's doing. No bad surprises, ever.
Shot our music video here. The space transformed completely from our reference images. Carlos was essential — he knows exactly how to make a room look cinematic.
Union Square Loft is a top-rated production studio NYC and photo studio NYC — a real working loft on Broadway with 9-foot natural-light windows, 13-foot ceilings, full professional lighting rigs, Fulcrum Acoustics monitoring, and Sony FX6 cinema camera available. The only production studio NYC where 30+ years of A/V expertise is built into the rate. $275–$350/hr depending on block. No markups. No hidden fees.
Production teams bring their own cameras. The Sony FX6 cinema camera is available as an add-on when you hire Carlos Montoya as your in-house operator (+$150/hr). We do not rent cameras without an operator.
Yes — floor-to-ceiling 9-foot windows on the Broadway side provide excellent natural light for photo shoots and interviews. Full blackout curtain capability for controlled environments. Both daylight and blackout available in the same booking at no extra charge.
Absolutely. The studio is fully crewed by your team. Carlos is available as an additional operator/cinematographer but not required unless you're using the FX6. Production companies, photographers, and agencies book solo all the time.
Yes. The building has a freight elevator for heavy equipment load-in. We also have a standard elevator and direct floor access for smaller kits. This is a real commercial photo studio NYC — built for production load-ins, not just walkthroughs.
Yes. The space is used regularly as a content creation studio NYC — YouTube videos, TikTok shoots, brand content, social media campaigns, and course recordings. The 9-foot windows give you the natural light creators want. Full sound treatment. Flexible furniture. From 2-hour social shoots to full-day content sprints.
Yes. The loft is used regularly as a fashion photo studio NYC and lookbook studio Manhattan. 13-foot ceilings, 9-foot Broadway windows, hardwood floors, full professional lighting inventory. Bring your stylist, your team, and your shot list — everything else is here.
Yes. We partner with neighboring spaces at 873 Broadway for productions requiring additional rooms or overflow — up to 1,500+ sq ft. Contact us with your spec.
873 Broadway, Suite 408, Flatiron NYC 10003 — at 18th Street, one block from Union Square Park. Production studio near Union Square, photo studio Flatiron District, film location Manhattan between Chelsea and Midtown South. Freight elevator on-site. 2-minute walk from N/R/Q/W, L, and 4/5/6 trains.
Yes. Union Square Loft has been used for celebrity photo shoots Manhattan, editorial sessions, fashion week production, and advertising photography. 13-foot ceilings, 9-foot Broadway windows, and cast-iron columns give the room architectural character that white-box studios don’t have. Confirmed: no CYC, no permanent seamless — a real loft, not a rented white room.
2 hours at $350/hr. Most production teams book 4–8 hour blocks for efficiency. Full-day rates available at $275/hr for 8 hours. All rates include full lighting, sound, furniture, and operator support.
Yes. Union Square Loft is used as a loft photo studio NYC and daylight photo studio Manhattan for editorial, beauty campaign, lookbook, and advertising photography. 13-foot ceilings, 9-foot Broadway windows, and cast-iron columns give every frame a real New York character that white-box studios can't replicate.
Yes. The production studio doubles as a brand activation space NYC and press launch venue. Brands use USL for product launches, influencer events, media previews, and PR activations. Full A/V, flexible layout, 60 guests max. Carlos operates on-site.
Yes. In addition to the main loft studio, Union Square Loft offers exclusive access to 7,000+ sq ft of rooftop for rooftop photo shoots NYC and rooftop film locations Manhattan. Unobstructed skyline views, no permit hassles, freight elevator. By appointment only — contact for quote.
Yes. USL operates as a video production studio NYC and commercial film studio for branded content, advertising, music videos, documentary, and film shoots. The full lighting and audio inventory is included. Larger productions can access neighboring spaces at 873 Broadway for additional square footage.
Yes. USL is used as a UGC studio NYC, creator studio Flatiron NYC, and content creator studio NYC for YouTube, TikTok, Instagram Reels, brand UGC, and social media production. 9-foot Broadway windows for natural light, full professional lighting for controlled looks, treated audio. 2-hour minimum at $350/hr. Creators, agencies, and brands book full shoot days.
Yes. USL operates as a branded content studio NYC Flatiron and e-commerce photo studio NYC for product shoots, lookbooks, editorial campaigns, and brand storytelling. The 13-foot ceilings, 9-foot Broadway windows, and full professional lighting inventory give branded content the visual quality that separates real production from phone-and-ring-light shoots.
Yes. USL is used as a casting studio Flatiron NYC and casting location NYC for film, TV, commercial, and theater casting. Clean background, professional lighting, camera-ready setup, freight elevator for equipment. Carlos can operate camera for casting tapes or the space can be dry-hired for casting directors who bring their own crew.
Yes. 9-foot floor-to-ceiling windows facing Broadway give USL exceptional natural light from morning through late afternoon. A true daylight studio NYC and natural light photo studio Flatiron — used for editorial, beauty, fashion, and brand work that requires real window light. Full blackout capability for the same booking at no extra charge.
Yes. USL is used as a documentary interview location NYC and film location Flatiron District NYC. The loft setting — cast-iron columns, 13-foot ceilings, hardwood floors — provides real New York architectural character. Carlos Montoya, TEDx Bushwick executive producer, is available as on-site cinematographer with the Sony FX6. No permit required for interior shoots.
Call or fill out the form. Carlos responds personally within 24 hours and can help you plan the shoot before you arrive.
50% deposit holds your date. Balance due 14 days prior. Cancellations within 30 days are non-refundable. Full terms →
Research, focus groups, podcasts — same operator since the 90s.
You show up with your vision. Everything else is already here.