A room built for the work.
A right-sized daylight production studio — production studio in NYC — a daylight photo studio in Union Square / Flatiron Manhattan run by someone who has spent 30+ years behind cameras and boards in this city. Photo, film, commercials, green screen, food photography, e-commerce, music video, content — all furniture, lighting, and sound included.
Most NYC production studios hand you keys and disappear. This one — a daylight production studio in the Flatiron, one block from Union Square — comes with 30+ years of knowing what a shoot actually needs: where to kill a light, how to place sound, when to stay out of frame. As an all-inclusive video production studio in NYC, the room ships with the full lighting grid, sound system, V-flats, scrim, green screen, and 12ft seamless — no rental markups. Carlos Montoya: A/V specialist since the early nineties, former TEDx Bushwick executive producer, who has shot movie posters and book covers for major New York publishers out of rooms like this one.
You bring the project. The furniture, the full lighting grid, and the Fulcrum Acoustics sound system are already here. The Sony FX6 cinema camera is available with Carlos operating it. Nothing about the room is improvised — it’s been tuned for three decades.
The Space
Right-sized daylight production studio with 13-foot ceilings, 9-foot windows for south light, controllable to full blackout. Room to build a set or strike one fast.
Lighting
A full professional lighting grid, included. LED panels, COB fixtures, C-stands, V-flats, scrims, and modifiers. Shape the room the way the shot needs it.
Sound
Fulcrum Acoustics 4.2 surround, a treated room, and a Soundcraft UI24R 24-track mixer. Playback and capture that hold up.
Camera
Sony FX6 cinema camera available with a 30-year operator who knows it cold. Or bring your own kit — the room is camera-agnostic.
The Operator
Carlos runs the room. Three decades of reading a set and solving problems before they cost you the day.
The Location
873 Broadway in the Flatiron, one block from Union Square. Central, accessible, freight elevator for easy load-in.
All furniture, professional lighting, and sound included with every booking. No rental markups, no surprise charges. Bring your own cameras, or hire Carlos with the in-house Sony FX6.
Sound
- 5 Fulcrum Acoustics speakers (4.2 surround)
- 2 Shure SM-58 microphones
- 2 Sennheiser MKE600 shotgun + boom
- 3 DJI wireless mic kits (6 mics)
- 2 Rode PODMIC USB/XLR
- Soundcraft UI24R 24-track mixer
Lighting
- 2 Luxli RGBAW LED panels
- 3 Ikan bi-color LED panels
- 3 Colbor CL220R COB LEDs
- Barn doors, softboxes, umbrellas
- 6 C-stands with arms & knuckles
- 2 Bogen light booms 8'
Set & Camera
- 12' grey seamless backdrop
- 8'×8' diffuser scrim w/ frame
- Blackout curtains or 9' window light
- 75" 4K touchscreen + 2 projectors
- Green screen capability
- Sony FX6 (with operator)
Add the Sony FX6 + operator for $150/hr on any booking. Rates include the room, lighting, sound, furniture, grip, V-flats, 12ft grey seamless, 20×20 greenscreen, and 8×8 scrim. Need bigger? We partner with neighboring spaces for large productions — tell us the shoot and we’ll quote it fast.
Where is the best daylight photo studio in NYC?
Union Square Loft is a right-sized daylight production studio at 873 Broadway in the Flatiron District, one block from Union Square — 13-foot ceilings, 9-foot south-facing windows, controllable to full blackout. Used for photography, fashion editorial, e-commerce, food, and lookbook shoots since 1994.
Do you offer a green screen studio in NYC?
Yes. The room includes 20×20 green screen capability with the full lighting grid to key it clean, plus blackout curtains, 12ft grey seamless, and an 8×8 diffuser scrim. Camera-agnostic, or shoot with the in-house Sony FX6 and operator.
What types of shoots work at Union Square Loft?
Photo shoots, film, TV commercials, fashion editorials, music videos, food photography, product photography, e-commerce, documentary interviews, podcast video, castings, content creation, and green screen. Any project needing a controlled, daylight-capable production studio in Manhattan.
What’s included in a production booking?
All furniture, the full professional lighting grid, and the Fulcrum Acoustics sound system are included in every booking. The Sony FX6 cinema camera is available separately with an in-house operator.
How much does it cost?
$350/hr (2-hr minimum), $300/hr for a 4-hour half day ($1,200), $275/hr for an 8-hour full day ($2,200). The room, lighting, sound, furniture, grip, V-flats, seamless, greenscreen, and scrim are included. The Sony FX6 + operator is a $150/hr add-on.
Can I bring my own crew and gear?
Absolutely. Bring your team and your kit, or use what’s in the room. The space is camera-agnostic.
Is there an in-house camera operator?
Yes. Carlos Montoya operates the Sony FX6 and runs A/V — 30+ years of experience, available with your booking.
What can I shoot here?
Photo shoots, film, commercials, fashion editorials, music videos, content creation, castings, documentary interviews, product, green screen. If it needs a controlled room with light and sound, it works here.
Tell us about your shoot. We respond fast with availability and a quote. Or call 212-529-7570.
You show up with your idea. Everything else is already here.