Private Event Venue in Union Square · 873 Broadway, Flatiron NYC

You can't generate a room full of your people.

A private event venue in Union Square — a real Flatiron loft event space for birthdays, showers, mixers, corporate events, and screenings worth leaving the house for. Sound, lighting, and a host already here. BYOB. Up to 60 guests. On Broadway since 1994.

60Guests
6 HoursIncluded
BYOBWelcome
30+Years on Broadway
Union Square · Flatiron
A private event space in the heart of Union Square.

Union Square Loft is a private event venue in Union Square, NYC — a versatile Flatiron loft event space one block from Union Square Park at 873 Broadway. Since 1994 we have hosted birthdays, bridal and baby showers, engagement parties, corporate mixers, product launches, and private screenings in a real room that comes already run: full sound, lighting, A/V, a prep kitchen, and a host on site. If you are searching for a loft event space in NYC or a corporate event space near Union Square that does not rent you an empty box, this is it.

The internet got infinite. We got smaller, warmer, and harder to fake.

AI is about to flood the feed with fake everything — fake voices, fake faces, fake moments. The one thing it can't fake is a room full of the people you love on a Saturday night. Real life is becoming scarce. Scarcity creates value.

Pricing
One flat fee. No per-head math.

Pick your day, know your number. Six hours, up to 60 guests, full sound and lighting, BYOB, prep kitchen, glassware, and a host on site. No setup fees, no service charges, no surprises.

Off-Peak
$2,000 flat
Sun–Thu
  • 6 hours, up to 60 guests
  • Full sound + lighting + A/V
  • BYOB · prep kitchen · glassware
  • Host on site
Hold This Date
Most Booked
Standard
$3,000 flat
Fri / Sun
  • 6 hours, up to 60 guests
  • Full sound + lighting + A/V
  • BYOB · prep kitchen · glassware
  • Host on site
Hold This Date
Peak Saturday
$4,500 flat
Prime Sat · holidays
  • 6 hours, up to 60 guests
  • Full sound + lighting + A/V
  • BYOB · prep kitchen · glassware
  • Host on site
Hold This Date

Want food handled? We'll arrange catering on request and fold it in. Otherwise, bring your own — no corkage, no markup games.

What we host
The nights people remember.

Birthdays & Milestones

Big birthdays, sweet 16s, quinceañeras, retirements — the room set for a real celebration, not a sterile hall.

Showers & Engagements

Baby showers, bridal showers, engagement parties. Daylight by day, warm and intimate by night.

Corporate Events & Mixers

A corporate event space in Union Square for team gatherings, product launches, and networking nights — a real Flatiron address one block from Union Square Park.

Screenings & Salons

Private screenings, listening sessions, supper clubs, creative meetups. Sound and projection already wired.

Bachelorette Parties

$1,500 flat for 5 hours, up to 20 guests. The room, the sound, the vibe — see details.

Whatever's Real

If it brings real people into a real room, we host it. Tell us the idea; everything else is already here.

FAQ
Questions, answered straight.
How much does it cost to rent for an event?

One flat fee by day: $2,000 off-peak (Sun–Thu), $3,000 standard (Fri/Sun), $4,500 peak Saturday. Six hours, up to 60 guests, full sound and lighting, BYOB, prep kitchen, and a host on site. No per-guest math, no setup fees.

How many guests can you hold?

Up to 60 guests. The flat fee covers the whole group — you never pay per head or worry about a minimum count.

Can we bring our own alcohol and food?

Yes. BYOB is welcome with no corkage. Bring your own food, or we'll arrange catering on request and fold it into your booking.

What's included?

Six hours, the full sound system, lighting, A/V, a prep kitchen, glassware, and a host on site. The room comes already run — you just bring your people.

Where is the event venue located in NYC?

Union Square Loft is at 873 Broadway, Suite 408, in the Flatiron District — one block from Union Square Park and steps from the 4/5/6, N/Q/R/W, and L trains. It is one of the most central private event spaces in Manhattan.

What kinds of events can you host in the Union Square loft?

The loft works as an event venue for birthdays, bridal and baby showers, engagement parties, corporate events and mixers, product launches, private dinners, screenings, and bachelorette parties — up to 60 guests, with sound, lighting, and A/V already in the room.

How do we book and pay?

Tell us your date and we send a booking link. A 50% deposit books and holds the date; the balance is due 14 days prior. We take Zelle, ACH, Venmo, and card via Stripe. Cancel 30+ days out for a 50% refund; inside 30 days is non-refundable.

Book
Hold your date.

Tell us about your event. We respond fast with availability and your flat quote. Or call 212-529-7570.

Worth leaving the house for.

You show up with your idea. Everything else is already here.

Union Square Loft · 873 Broadway, Suite 408, New York, NY 10003 · 212-529-7570
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Real life, on Broadway since 1994.