USL Studio Partners — Ten Slots Only

Ten brands.
One room.
Permanent access.

Real life is becoming scarce. Scarcity creates value. The USL Studio Partner program locks in monthly access to Flatiron's longest-standing production loft — full gear, trained operator, locked rate, priority booking. Ten partners. When the slots are filled, the program closes.

On Broadway since 1994873 Broadway, Flatiron6,000 sq ft, fully equipped

Why a retainer.
Why now.

Every brand we respect is suddenly pouring budget into real life. Pop-ups. Creator dinners. In-person shoots. The reason is no secret: AI is about to make most internet content untrustworthy at scale, and a real room with real faces is the only thing that can't be faked.

If you're going to need a real room more than twice a month — for content, for podcasts, for focus groups, for training, for shoots — owning a permanent slot at USL is cheaper than renting one. And the slots are limited on purpose.

On Broadway since 1994 · Operator included · Locked rate

The three tiers

Pick the monthly hour block that fits your cadence. Overage hours bill at your partner rate, not walk-in. One unused hour per month rolls forward.

Partner 4
4 hrs / mo
$1,000/month
Walk-in rate: $1,200 · You save $200/mo
  • 4 hours of studio time per month
  • Full lighting + sound package
  • V-flats, seamless, scrim, green screen
  • Trained operator included
  • Priority booking
  • Rate locked for 12 months
Apply for Partner 4
Partner 16
16 hrs / mo
$3,200/month
Walk-in rate: $4,400 · You save $1,200/mo
  • 16 hours of studio time per month
  • Full lighting + sound package
  • V-flats, seamless, scrim, green screen
  • Trained operator included
  • Priority booking + 4 reserved dates/mo
  • Rate locked for 12 months
  • One quarterly off-peak event night included
Apply for Partner 16

What's in the room.
Every visit.

Most studios rent you a raw box and then nickel-and-dime the gear. USL doesn't. The room shows up fully run — lights set, sound treated, furniture staged, gear ready. Show up, shoot, leave.

Every Studio Partner visit includes the full package below at no add-on cost. The only paid extra is the Sony FX6 cinema camera with operator ($150/hr) — and even that's optional.

Aputure LED key + fill
Godox strobes
4-channel sound board
Pioneer XDJ-XZ
Shure SM58 mics
V-flats (white + black)
9ft seamless paper
Green screen wall
Scrim + C-stands
Apple boxes + grip kit
4K monitors
Modular furniture set
Daylight loft (south-facing)
Trained operator

Who joins the program

If you make content, run research, or host gatherings on a recurring cadence — this is built for you. Past and current partners include:

Podcasters

Weekly or biweekly hosts batching episodes in the mezzanine studio. Sound treated, 4K cameras, no setup.

Focus Group Recruiters

Standing recruiting rooms with backroom video feed. The infrastructure most NYC facilities can't match.

DTC + Beauty Brands

Monthly creator-content days. Product shots, UGC, before-after, demo videos — batched in one shoot.

Boutique Agencies

Content production days for multiple clients. White-label studio with operator included.

Corporate Trainers

Recurring offsites, recorded sessions, employer-brand video for HR and recruiting.

Coaches + Therapists

Monthly video drops for newsletters, courses, social. Quiet room, broadcast quality.

UX + Insights Firms

In-person research sessions when remote studies aren't enough. Real subjects in a real room.

Authors + Publishers

Launch tour content, interview rounds, book trailer days clustered around release dates.

Music Labels + Comedy

Artist content days, taping rehearsals, sketches and showcase prep — off-peak slots welcome.

Real rooms are scarce. We ration them.

The Studio Partner program caps at 10 active retainers. That's the point — it's how we keep priority booking real, the operator focused, and the rate locked.

Slots open as of today

First come, first served. Applications reviewed in order received.

Apply for a slot

Tell us who you are and how you'd use the room. We reply within two business days. If we're full, we'll let you know your waitlist position.

Prefer a phone call? 212-529-7570

Email direct: events@unionsquareloft.com

Application received. We reply within two business days.

Questions

What is the USL Studio Partner program?

A monthly retainer at Union Square Loft. You lock in studio hours, the full gear package, and a trained operator at a rate below walk-in pricing. The program is capped at 10 partners — first come, first served.

Who is this built for?

Anyone who needs a real room on a recurring basis: podcasters, focus group recruiters, DTC brands shooting creator content, corporate trainers, coaches running monthly video drops, agencies producing content days, authors recording launch tours, comedy producers, music labels. If you'd otherwise rent a studio more than twice a month, a partner slot saves you money and locks in your dates.

How many slots are there?

Ten. That's it. When the ten slots are filled, the program closes until one opens up. The cap is the point — real rooms are scarce, and we ration them.

What's included with every visit?

Your monthly hours, the full lighting and sound package, V-flats, seamless backdrop, green screen, scrim, furniture, and a trained operator. Locked monthly rate. Priority booking. One unused hour per month rolls forward.

Can I add the Sony FX6 + camera op?

Yes. Add-on at $150 per hour on top of your partner rate. Available to all partners.

What if I need more hours than my tier?

Overage hours bill at your partner rate, not walk-in. A Partner 8 paying $225 per hour on retainer continues to pay $225 per hour beyond the 8 included that month.

How long am I committed?

Month to month. Cancel anytime with 30 days' notice. The cap protects the program — leaving frees a slot for the waitlist.

How do I apply?

Submit the form above. We review applications in order received and reply within two business days. Spots are filled in the order applications are accepted.

The internet got infinite.
We got smaller, warmer,
and harder to fake.

You show up with your idea. Everything else is already here.

Apply for a slot