One-way mirror. Broadcast A/V. 30+ years of focus group expertise baked into the room. On Broadway since the 90s.
Union Square Loft has hosted focus groups, concept testing, creative research, and brand immersion sessions for some of the biggest names in publishing, consumer research, and media — since the 90s. The daylight-loft model we pioneered in 2008 is now the industry standard.
One-way mirror. Broadcast-quality A/V capture. Fulcrum Acoustics system. Separate moderator and respondent flows. 13ft ceilings and natural light that keeps respondents relaxed and talking. You bring the recruits and the screener. Everything else is already here.
One client. All day. One price. $2,500 flat for 8 hours — one-way mirror, broadcast A/V, operator, furniture, kitchen. No per-group packages. Overtime at $300/hr if you need it.
A focus group facility is a purpose-built research space with a one-way mirror separating respondents from observers, broadcast A/V for recording and monitoring, and separate entry flows for participants and clients. Union Square Loft has operated as one of NYC's premier focus group and creative research facilities since the 90s.
Union Square Loft charges $2,500 flat for a full 8-hour day — one client, all gear, operator included. Overtime is $300/hr. No per-group fees.
Yes. Full one-way mirror setup with separate moderator observation side and respondent room. Respondents cannot see or hear the client/observer side.
Yes. 4K A/V capture is included in the flat day rate. Carlos Montoya — 30+ years in broadcast and focus group A/V — operates the system personally.
The daylight-loft research model USL pioneered in 2008 keeps respondents relaxed and talkative — natural light and 13ft ceilings change the dynamic compared to basement or windowless facilities. Carlos designed A/V systems for four major NYC research facilities before opening USL.
Recruitment is available at cost. Carlos has deep roots in the NYC focus group industry going back to 1992 and can connect you with qualified recruiters.
Most focus group clients book 2-4 weeks out. Same-week availability does open up. Carlos responds personally.
You bring the recruits. Everything else is already here.