Focus group facility in Flatiron NYC — daylight loft format, not a clinical suite. $2,500 flat for a full day. Carlos Montoya on A/V since 1992.
$2,500 flat / 8 hours. Video recording +$400/group. Overtime +$300/hr.
$2,500 flat for a full 8-hour day at Union Square Loft — one client, all day, run as many groups as the day allows. Video recording add-on: $400/group. Overtime: $300/hr after 8 hours.
Traditional focus group suites prime participants to perform rather than respond candidly. The daylight loft format (natural light, relaxed atmosphere, real chairs) consistently produces more candid responses. Used by GfK, Ipsos, Coleman Insights for 30+ years.
Yes. The mezzanine level serves as the observer area with a live video feed to the 75-inch display. Completely separated from the discussion area — clients can observe without participants being aware.
Carlos answers personally. Same-day quotes.