Pricing · Flatiron NYC · Since the 90s

Flat Rates. No Surprises. Since the 90s.

Every Union Square Loft rate in one place — events, production, podcast, focus group, bachelorette, overnight, retainer. Flat numbers, no hidden fees.

FlatRates
$0Hidden Fees
50%Deposit
BYOBAlways
Zelle FirstPayment
30+Years
The Approach
Flat numbers. Everything included.

Three decades on Broadway taught us pricing should be obvious. No per-guest math. No surprise corkage. No "premium dates surcharge." Every event rate is a flat number for the 6-hour block, every hourly rate is straight-line, and everything you see on the room comes with the booking.

Below: the rate card for every USL service — events, production studio, podcast studio, focus group, bachelorette, overnight rental, and Studio Partners retainer. Add-ons are à la carte and quoted on inquiry. Deposits are 50% to hold your date, balance due 14 days before.

What's Included
What Every Rate Includes.
  • ✓ All rates flat — no per-guest, no corkage, no setup fees
  • ✓ Full A/V, lighting, sound included with every booking
  • ✓ Configurable furniture (any layout)
  • ✓ Prep kitchen + freight elevator access
  • ✓ Carlos Montoya on-site for events + sessions
  • ✓ BYOB always
  • ✓ 50% deposit holds your date
  • ✓ Zelle / ACH / Venmo / Stripe accepted
Pricing
Event Pricing.

Event pricing above. Production studio: $350/hr (2hr min), $300/hr (4hr = $1,200), $275/hr (8hr = $2,200). FX6+Carlos +$150/hr. Podcast: self-serve $200/hr, engineered $500/2hr, video $350/hr. Focus group: $2,500/8hrs + $300/hr OT. Bachelorette: $1,500/5hr/20 guests +$75 each. Overnight: $2,500 flat 10pm–10am. Studio Partners retainer: $1,000–$3,200/month, 10 spots.

Event Off-Peak
$2,000
Sun–Thu · 6 hrs flat
  • Up to 60 guests
  • Full A/V + sound + lighting
  • Prep kitchen + BYOB
Event Standard
$3,000
Fri–Sun · 6 hrs flat
  • Up to 60 guests
  • Full A/V + sound + lighting
  • Prep kitchen + BYOB
Event Peak Sat
$4,500
Saturday · 6 hrs flat
  • Up to 60 guests
  • Full A/V + sound + lighting
  • Prep kitchen + BYOB
FAQ
Questions, Answered.
Is event pricing really flat-rate with no hidden fees?

Yes — all event pricing is flat for the 6-hour block. No corkage, no per-guest fees, no setup fees, no hidden costs. BYOB always.

What's the deposit and payment schedule?

A 50% deposit holds your date. The balance is due 14 days before. Cancellations within 30 days are non-refundable. Payment priority: Zelle, ACH, Venmo, Stripe.

What counts as off-peak vs peak?

Off-peak is Sunday–Thursday plus flexible weekends. Standard is most Friday–Sunday. Peak Saturday is the prime Saturday slot and holiday weekends.

What's the production studio (not event) hourly rate?

Yes. Production studio rates are $350/hr (2hr min), $300/hr (4hr block = $1,200), $275/hr (8hr block = $2,200). Sony FX6 + Carlos as operator adds $150/hr.

What about podcast pricing?

Podcast self-serve $200/hr (2hr min). Engineered $500 flat for 2 hrs. Video podcast $350/hr or $1,200 for 4 hrs. Remote producer feed +$100/session.

How much for a focus group day?

Focus group is $2,500 flat for 8 hours, $300/hr overtime. The full room, mirror, mezzanine, recording, and Carlos on-site included.

Contact
Confirm Your Date.

Tell us the date and what you're planning. Carlos responds personally.

Explore More

See What Fits Your Project

Every category, transparent rates, no hidden suite markups.

Events — Flat Rate Production — Hourly Podcast — Studio Rates Focus Group — Day Rate
Same room. Every rate flat. No surprises.

You show up with the date. Everything else is already here.

Union Square Loft · 873 Broadway, Suite 408, New York, NY 10003 · 212-529-7570 · events@unionsquareloft.com
Real life, on Broadway since the 90s.