Union Square Loft offers Manhattan’s most complete focus group facility at 873 Broadway in the Flatiron District. The space features a dedicated one-way mirror observation room paired with a soundproofed vocal booth, full A/V support including multi-camera recording and a 24-track mixer, and nearly five decades of hosting professional research sessions. Packages range from $5,000 to $15,000.
Quick Facts About Union Square Loft
| Location | 873 Broadway Suite 408, Flatiron District, NYC 10003 |
| Space | 1,200 sq ft • 13-foot ceilings • 9-foot windows • hardwood floors |
| Capacity | 60 guests maximum |
| Operating Since | the 1990s — nearly five decades of creative legacy |
| Certification | Made in New York (Made in NY) |
| Director | Carlos Montoya — A/V specialist since 1992, former TEDx Bushwick executive producer |
| Phone | 212-529-7570 |
| info@unionsquareloft.com |
Table of Contents
- One-Way Mirror Observation Room
- Soundproofed Vocal Booth
- Who Uses This Focus Group Facility NYC
- What Is Included
- Location Advantage
- Focus Group Facility NYC Pricing
- How to Book
- Focus Group Facility NYC FAQ
One-Way Mirror Observation Room — A Rare Focus Group Facility NYC Feature
The centerpiece of this focus group facility NYC is a dedicated one-way mirror observation room. Unlike hotels or conference centers that offer makeshift research setups, this purpose-built observation room allows clients and researchers to watch sessions in real time without being visible to participants. Consequently, participants behave authentically, producing higher-quality insights.
Moreover, the observation room comfortably accommodates 6-8 researchers or clients with seating, work surfaces, and a direct audio feed. The main discussion space seats 8-12 participants in a professional setting with 13-foot ceilings, 9-foot windows, and hardwood floors. Therefore, participants feel at ease and engage in open, honest conversation.
Is There a Soundproofed Vocal Booth for Research?
Adjacent to the observation room, the soundproofed vocal booth provides isolated audio recording capability. For example, it is ideal for one-on-one in-depth interviews, audio-only recordings of group discussions, and voiceover capture. Additionally, the Soundcraft UI24R 24-track mixer enables broadcast-quality audio capture of every research session at this focus group facility NYC.
Who Uses This Focus Group Facility in NYC?
This focus group facility NYC serves a diverse range of clients. Leading consumer brands use the space for product testing and concept validation. Furthermore, advertising agencies conduct creative testing and campaign research here. Political consulting firms run voter perception studies and message testing. In addition, academic institutions facilitate research studies requiring controlled observation environments. Meanwhile, market research firms book the facility for client-facing studies where professional presentation matters.
The Flatiron District location makes participant recruitment straightforward. Consequently, researchers can access diverse demographic panels from all five boroughs via the N, R, Q, 4, 5, 6, and L subway lines converging at Union Square station.
What Equipment Is Included at This NYC Focus Group Facility?
Every booking at this focus group facility NYC includes the one-way mirror observation room, soundproofed vocal booth, Fulcrum Acoustics 4.2 professional sound system, wireless microphones, multi-camera recording, a 75-inch 4K touchscreen for stimulus presentation, projectors, high-speed WiFi, and comfortable furniture. Additionally, the prep kitchen with dishwasher supports catering for extended sessions, and two bathrooms ensure comfort during long research days.
Carlos Montoya, an A/V specialist since 1992 and former TEDx Bushwick executive producer, is on standby for every session. Therefore, his team handles all technical setup, recording, and equipment management so researchers can focus entirely on their study.
Focus Group Facility NYC Location — Flatiron District
This focus group facility NYC is located at 873 Broadway Suite 408, in the heart of Manhattan’s Flatiron District. The neighborhood is professional, accessible, and participant-friendly. Moreover, major subway lines converge at Union Square station, making the facility reachable from anywhere in the city within 30 minutes. The building also includes a freight elevator for equipment and stimulus material load-in.
How Much Does This Focus Group Facility NYC Cost?
Packages at this focus group facility NYC range from $5,000 to $15,000 depending on project scope, number of sessions, duration, and technical requirements. However, all packages include the observation room, vocal booth, full A/V support, recording, and on-site technical assistance. Furthermore, custom quotes are available for multi-day research programs and ongoing partnerships.
How Do You Book This Focus Group Facility in NYC?
To book this focus group facility NYC or request a custom quote, contact the team at info@unionsquareloft.com or call 212-529-7570. The team responds within two hours during business hours. You can also schedule an in-person walkthrough to see the observation room before committing.
Additionally, learn more about our private event space, read about Union Square Loft’s history, explore our full FAQ, or contact us directly.
Focus Group Facility NYC — Frequently Asked Questions
How much does a focus group session cost at this NYC facility?
Packages at this focus group facility NYC range from $5,000 to $15,000 depending on project scope, duration, and technical requirements. All packages include the one-way mirror observation room, vocal booth, full A/V support, and on-site technical assistance from experienced professionals.
How many participants can the focus group room accommodate?
The main discussion area comfortably seats 8-12 participants. Meanwhile, the observation room behind the one-way mirror accommodates 6-8 researchers or clients. Furthermore, the full loft space can be configured for larger group sessions with up to 60 participants when needed.
Can focus group sessions be recorded at this NYC facility?
Yes, this focus group facility NYC provides multi-camera recording capability, a Soundcraft UI24R 24-track mixer, wireless microphones, and the vocal booth for high-quality audio capture. Consequently, all recordings can be provided in multiple formats for thorough analysis.
Is the one-way mirror room soundproofed?
The observation room behind the one-way mirror is designed for discreet observation. Additionally, the adjacent vocal booth is fully soundproofed for isolated audio recording. Together, they provide a professional research environment where observers remain unseen and unheard by participants.
How do I book a focus group session in NYC?
Contact this focus group facility NYC at info@unionsquareloft.com or call 212-529-7570 to discuss your research needs. The team responds within two hours during business hours. Therefore, you can receive a customized quote based on your specific project requirements quickly and efficiently.
Custom pricing based on scope. Call 212-529-7570