A real Flatiron loft for content days — daylight against brick, blackout when you need it, multiple looks in one room. Sony FX6 + operator available. On Broadway since the 90s.
Most NYC content shoots happen in white-box rental studios that all look identical. Union Square Loft is the third option — a real Flatiron loft with the kind of architecture that makes a 30-second TikTok feel like a brand campaign and a 10-minute YouTube interview feel like a documentary. 13-foot ceilings, hardwood floors, exposed brick, big 9-foot windows facing Union Square.
Multiple distinct looks live in one room. Daylight against brick. Tungsten warm against blackout. A clean white seamless wall when needed. Configurable furniture for talk-show, interview, kitchen-style, or lookbook setups. Sony FX6 + Carlos as DP available, or bring your own crew. Same flat hourly rate whether you book a half day or stack a full week.
Half-day from $1,200 self-shoot. Full content day $2,200 self-shoot, $3,400 with FX6 + DP. Stack multiple days for a content sprint and we'll quote a flat package.
Half-day (4 hrs) $1,200 with the FX6 add-on. Full content day (8 hrs) $2,200 self-shoot, $3,400 with FX6 + Carlos operating.
13ft ceilings, hardwood floors, exposed brick, 9ft windows facing Union Square — multiple distinct backdrops in one room. C-stands, V-flats, seamless paper, blackout curtains, full lighting included.
Yes. Sony FX6 cinema camera + Carlos as DP +$150/hr. Or shoot yourself with your iPhone, Sony, RED, or whatever — the room is camera-agnostic.
Brand spots, social-first vertical content, podcast video, course recording, YouTube long-form, lookbook stills, product B-roll. The room flexes for all of it.
Tell us what you're shooting and how many days. We'll quote a content-day rate that fits.
You arrive with a memory card. You leave with a quarter of content.