Union Square Loft FAQ — Your Top 23 Questions Answered
Find answers to the most common questions about Union Square Loft, NYC’s premier creative institution at 873 Broadway in the Flatiron District. This FAQ covers booking, pricing, equipment, production services, focus group facilities, and event hosting at a Made in NY certified space that has been operating for nearly five decades. Contact 212-529-7570 for immediate assistance.
Table of Contents
- What Is Union Square Loft?
- How Much Does Union Square Loft Cost?
- What Equipment and Space Does Union Square Loft Offer?
- What Production Services Are Available at Union Square Loft?
- Does Union Square Loft Have Focus Group Facilities?
- What Events Can You Host at Union Square Loft?
What Is Union Square Loft?
What is Union Square Loft?
Union Square Loft is a Made in NY certified creative institution at 873 Broadway Suite 408 in Manhattan’s Flatiron District. Additionally, it has been operating since the 1990s, serving as an all-inclusive production studio, private event space, podcast studio, and focus group facility. The 1,200 sq ft loft features 13-foot ceilings, 9-foot windows, hardwood floors, and accommodates up to 60 guests.
Where is Union Square Loft located?
Union Square Loft is located at 873 Broadway, Suite 408, in the Flatiron District of Manhattan. Furthermore, the location is one block north of Union Square Park and accessible via the N, R, Q, 4, 5, 6, and L subway lines. The building also includes a freight elevator for heavy equipment load-in.
How long has Union Square Loft been operating?
Union Square Loft has been operating since the 1990s — nearly five decades of continuous creative use. Moreover, the space has hosted thousands of productions, events, focus groups, and cultural programs. As a result, it holds one of NYC’s longest-running independent creative legacies in the Flatiron District.
Who runs Union Square Loft?
Union Square Loft is directed by Carlos Montoya, an A/V specialist since 1992 and former TEDx Bushwick executive producer. Consequently, every session benefits from decades of technical expertise. Carlos and his team personally run every booking, ensuring professional-grade results.
How Much Does Union Square Loft Cost?
How much does it cost to rent Union Square Loft?
Pricing at Union Square Loft varies by use. For example, podcast recording starts at $200/hr with a 2-hour minimum. Production studio and event bookings start at $300/hr with a 5-hour minimum. Additionally, focus group packages range from $5,000 to $15,000 depending on scope. All bookings include furniture, professional lighting, and Fulcrum Acoustics 4.2 sound.
What is the minimum booking time?
The minimum booking at Union Square Loft is 2 hours for podcast recording at $200/hr. However, production studio sessions and private events require a 5-hour minimum at $300/hr. Furthermore, focus group bookings are quoted as packages ranging from $5,000 to $15,000 depending on duration and project scope.
How do I book Union Square Loft?
To book Union Square Loft, contact the team at info@unionsquareloft.com or call 212-529-7570. Therefore, you can expect a response within two hours during business hours. In addition, you can schedule an in-person walkthrough through the website to experience the space before committing.
What is the cancellation policy?
Union Square Loft requires a signed agreement and deposit to confirm all bookings. Consequently, cancellation terms are outlined in the booking agreement and vary by event type. For more details, contact info@unionsquareloft.com or call 212-529-7570 to discuss specific terms for your booking.
What Equipment and Space Does Union Square Loft Offer?
What equipment is included at Union Square Loft?
Every booking at Union Square Loft includes Fulcrum Acoustics 4.2 professional surround sound, LED lighting panels with modifiers, C-stands, V-flats, seamless backdrops, and blackout curtains. Moreover, a DJ controller, 75-inch 4K touchscreen with AI-powered visuals, projectors, wireless microphones, and high-speed WiFi are all standard. Additionally, a Sony FX6 cinema camera is available as an add-on with an in-house operator.
How big is the Union Square Loft space?
Union Square Loft is 1,200 square feet with 13-foot ceilings and 9-foot windows. Furthermore, the open floor plan features hardwood floors and can be configured for theater-style seating, cocktail receptions, classroom layouts, lounge setups, or full production environments. As a result, it adapts to virtually any format.
What is the capacity of Union Square Loft?
Union Square Loft accommodates up to 60 people. However, the flexible layout supports multiple configurations including theater-style seating, standing cocktail receptions, seated dinners, classroom setups, and production crew arrangements. Therefore, you can optimize the space for your specific needs.
Does Union Square Loft have a kitchen?
Yes, Union Square Loft includes a prep kitchen equipped with a dishwasher. Additionally, the space has two bathrooms for guest convenience. Furthermore, full catering coordination is available for events requiring food and beverage service, making it ideal for corporate functions and private parties.
Is there a freight elevator at Union Square Loft?
Yes, the building at 873 Broadway has a freight elevator for loading heavy equipment, set pieces, catering supplies, and production gear. Consequently, load-in and load-out are efficient for productions, events, and focus group setups. This is especially valuable for large-scale productions requiring significant equipment.
What Production Services Are Available at Union Square Loft?
Can I shoot video at Union Square Loft?
Yes, Union Square Loft is a fully equipped production studio with professional lighting grids, modifiers, C-stands, seamless backdrops, and blackout curtains. Moreover, the Fulcrum Acoustics 4.2 sound system and 13-foot ceilings create an ideal environment for video production. Additionally, a Sony FX6 cinema camera with an in-house operator is available as an add-on.
Is there a professional lighting setup at Union Square Loft?
Yes, Union Square Loft includes a full professional lighting grid with LED panels, modifiers, C-stands, V-flats, and seamless backdrops. Furthermore, the 9-foot windows provide abundant natural light during daytime shoots. However, blackout curtains allow for fully controlled studio lighting conditions when needed.
Can I record a podcast at Union Square Loft?
Yes, podcast recording sessions at Union Square Loft are available at $200/hr with a 2-hour minimum. For example, equipment includes 3 DJI mic kits providing 6 wireless mics, 2 Rode Podmics, 2 Shure SM58s, 2 shotgun mics, and Shure boundary mics. Additionally, the Soundcraft UI24R 24-track mixer and Fulcrum Acoustics monitoring ensure broadcast-quality audio. The vocal booth also provides sound isolation.
Is a camera operator available at Union Square Loft?
Yes, Union Square Loft offers a Sony FX6 cinema camera with an in-house operator as an add-on to any booking. Specifically, Carlos Montoya, an A/V specialist since 1992 and former TEDx Bushwick executive producer, personally oversees production sessions. Therefore, you receive expert-level camera operation and technical direction.
Does Union Square Loft Have Focus Group Facilities?
Does Union Square Loft have a one-way mirror?
Yes, Union Square Loft features a dedicated one-way mirror observation room purpose-built for focus groups, market research, and consumer testing. Moreover, the observation room is paired with a soundproofed vocal booth. As a result, researchers and clients can observe sessions without being visible to participants, ensuring authentic and unbiased responses.
Can I conduct market research at Union Square Loft?
Yes, Union Square Loft is equipped for professional qualitative research including focus groups, consumer testing, usability studies, and in-depth interviews. Furthermore, the one-way mirror observation room, vocal booth, and full A/V recording capabilities create a complete market research facility. The Flatiron District location also supports easy participant recruitment.
What focus group facilities are available at Union Square Loft?
Union Square Loft offers a one-way mirror observation room, a soundproofed vocal booth, multi-camera recording capability, and full A/V support. Additionally, wireless microphones and a 24-track mixer are included. Focus group packages range from $5,000 to $15,000 and include on-site technical support from Carlos Montoya and his experienced team.
What Events Can You Host at Union Square Loft?
What types of events can I host at Union Square Loft?
Union Square Loft hosts corporate events, cocktail parties, product launches, press events, screenings, private dinners, birthday parties, fundraisers, and workshops. Furthermore, the space accommodates up to 60 guests with full A/V support, professional lighting, and flexible configurations. As a result, it adapts to virtually any event format.
Is Union Square Loft good for corporate events?
Yes, Union Square Loft is ideal for corporate offsites, team-building events, investor presentations, press briefings, and product launches. Moreover, the space includes a 75-inch 4K touchscreen, projectors, Fulcrum Acoustics sound, professional lighting, and high-speed WiFi. Therefore, every corporate event receives broadcast-quality A/V support at no additional cost.
Can I host a birthday party at Union Square Loft?
Yes, Union Square Loft hosts birthday parties for up to 60 guests. For example, the space includes professional sound, lighting, a DJ controller, and a 75-inch touchscreen with AI-powered visuals. Additionally, the prep kitchen supports catering needs. The team can also assist with custom A/V setup for music, slideshows, and themed lighting.
How Do You Book Union Square Loft?
Now that you have answers to your questions about Union Square Loft, take the next step. Explore our private event space, visit our production studio page, learn about our focus group facility, check out the podcast studio, or read more about our history. You can also contact us or schedule a tour today.
What makes Union Square Loft different from other NYC event spaces?
Union Square Loft is NYC’s only all-inclusive private listening room and creative lounge. Built on Fulcrum Acoustics 4.2 pro sound in a properly acousticized environment, with professional lighting, a DJ controller, and 13ft ceilings — the space sounds, looks, and feels like nothing else in Manhattan. Everything is included: furniture, sound, lighting, WiFi, prep kitchen, and the expertise of Carlos Montoya, A/V specialist since 1992 and former TEDx Bushwick executive producer. You show up with your idea. Everything else is already here.