Qualitative Research Facility NYC · Flatiron · Since 1992

Qual Research Facility.
The Room That Gets Real Answers.

Qualitative research facility in Flatiron — focus groups, IDIs, UX testing, consumer insights. Daylight loft format. Carlos Montoya on A/V since 1992. $2,500 flat for a full day.

Pricing
Flat rate. Everything included.

$2,500 flat / 8 hours — one client, all day. Video recording +$400/group. Overtime +$300/hr.

FAQ
Questions, answered.
What is included in the qualitative research facility rate?

The $2,500/8hr flat rate includes full loft access, wireless lapel and table microphones, 75-inch 4K display for stimuli, Fulcrum Acoustics room audio, mezzanine observer area with live video feed, prep kitchen, and Carlos Montoya on A/V throughout.

What types of qualitative research can be conducted?

Focus groups (8–12 participants), in-depth interviews (IDIs), UX testing with stimulus presentation, paired interviews, extended creative groups, mini-groups. All standard qual methodology formats accommodated.

Is there video recording of sessions?

Yes — wide-angle 4K video recording is available as a $400/group add-on. Camera operator included. Footage delivered same day.

Book It
Talk to Carlos directly.

Carlos answers personally. Same-day quotes.

Address
873 Broadway, Suite 408, New York, NY 10003
Real insights start in a real room.

Real life, on Broadway since the 90s.

Union Square Loft · 873 Broadway Suite 408 New York NY 10003 · 212-529-7570 · events@unionsquareloft.com
Real life, on Broadway since the 90s.
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