Product launches, press junkets, brand activations, media days. 873 Broadway, Suite 408 Flatiron — a production-grade loft with full A/V built in. Operating since the 90s, the longest-running press and production venue in this building.
Press launches need a room that reads well on camera and in stills. Union Square Loft is a working production loft — hardwood floors, 13-foot ceilings, 9-foot Broadway windows, exposed architectural details. The room has real depth and character that editorial photographers and videographers actively want to shoot in.
A/V is already built in: Fulcrum Acoustics 4.2 surround for brand video playback, 75” 4K touchscreen for product presentations, 2 projectors for secondary coverage, 6 wireless Shure microphone kits for spokesperson panels and press Q&A. Full dimmable LED lighting rig. Sony FX6 cinema camera + Carlos Montoya as operator available at +$150/hr.
Event Rate for PR Launches: Off-Peak (Sun–Thu) $2,000 flat · Standard (Fri–Sun) $3,000 flat · 6 hours · 60 guests · Full A/V · All furniture
Display tables, hero product on the 75” 4K touchscreen, brand video through the Fulcrum system. Press and influencers seated or mingling. Carlos operates A/V for the entire event — no AV company to hire separately.
Multi-station setup for talent interviews. Sony FX6 on each station, isolated audio chains, press rotation schedules. The room accommodates multiple simultaneous interview setups with clean visual separation between stations.
The private floor means your activation is the only thing happening in the building. No shared lobby, no foot traffic from other events. Freight elevator for product and equipment load-in directly from Broadway.
Two projectors for widescreen coverage. Fulcrum Acoustics 4.2 surround for theater-quality playback. Comfortable seated capacity for industry screenings, preview events, and partner presentations.
Book the full day at $275/hr (8-hour rate) and run back-to-back media appointments. The room reconfigures between setups. Carlos manages transitions so your press day runs clean.
Yes. The Fulcrum Acoustics 4.2 surround system and 75” 4K touchscreen support 4K video playback at full quality. Two projectors for additional display coverage. Carlos engineers audio levels for the room during playback.
Yes. The 13-foot ceilings and natural light from Broadway windows create ideal press photography conditions. The room has architectural depth and character that editorial photographers actively prefer over white-box event spaces. A dedicated photo area can be configured before guest arrival.
Yes. The Sony FX6 cinema camera with Carlos as operator is available for multi-station junket setups. Each interview station has isolated audio via the 24-track Soundcraft mixer. Wireless Shure lapel mics for talent and interviewers.
Up to 60 guests in event format. 40 in theater-style seating. Multiple simultaneous interview stations for junket configurations. Prep kitchen for catering and bar service.
Carlos responds same day. Direct booking — no venue coordinator queue.
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