Pricing | Union Square Loft — NYC Event Venue & Production Studio
Pricing · 873 Broadway, Flatiron NYC

Every rate, one page. No surprises.

Flat, honest pricing for events, production, podcasts, and focus groups. The room comes already run — lighting, sound, furniture, and grip included. On Broadway since 1994.

Private Events
One flat fee. No math.

One flat fee by day — no per-guest math, no minimum-spend surprises. Six hours, up to 60 guests, full sound and lighting, BYOB, prep kitchen, glassware. No setup fees, no service charges.

Off-Peak
$2,000 flat
Sun–Thu · up to 60 guests
  • 6 hours, up to 60 guests
  • Full sound + lighting + A/V
  • BYOB · prep kitchen · glassware
  • Sun–Thu · flexible weekends
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Most Booked
Standard
$3,000 flat
Fri / Sun · up to 60 guests
  • 6 hours, up to 60 guests
  • Full sound + lighting + A/V
  • BYOB · prep kitchen · glassware
  • Most Fri / Sun
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Peak Saturday
$4,500 flat
Prime Sat · up to 60 guests
  • 6 hours, up to 60 guests
  • Full sound + lighting + A/V
  • BYOB · prep kitchen · glassware
  • Prime Sat · holiday weekends
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Studio & Production
All the gear, fully run.

Production, photo, video, livestream, and corporate. $350/hr (2hr min), $300/hr at 4 hours ($1,200), $275/hr at 8 hours ($2,200). The room comes fully run with materials included.

Production / Video

$350 /hr

2hr $350 · 4hr $300/hr · 8hr $275/hr. Lighting, sound, furniture, grip, V-flats, 12ft grey seamless, 20×20 greenscreen, 8×8 scrim included. Add Sony FX6 + operator: $150/hr.

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Photo Shoots

$350 /hr

2hr $350 · 4hr $300/hr · 8hr $275/hr. Daylight loft, 13-ft ceilings, grey seamless + greenscreen + scrim, full grip and lighting.

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Livestream / Corporate

$350 /hr

2hr $350 · 4hr $300/hr · 8hr $275/hr. Wired and ready for streams, town halls, and corporate days.

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Podcast

$200 /hr

Audio self-serve $200/hr (2hr min). Video with single-cam + operator $350/hr. 4-hour video block $1,200.

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Research & Specialty
Built for the work.

Focus Group Facility

$2,500 / 8 hrs

Flat $2,500 for 8 hours, +$300/hr overtime. One-way mirror observation room, vocal booth, CCTV. Per-group video, operator, food, and recruiting available as add-ons.

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Bachelorette Party

$1,500 flat / 5 hrs

Up to 20 guests, +$75 per guest over 20. The room set for a real celebration.

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What every booking includes

The room comes already run: room, lighting, sound, furniture, grip, V-flats, a 12ft grey seamless (lit any color), a 20×20 greenscreen, and an 8×8 scrim with grid — all in.
Optional add-ons: Sony FX6 camera + operator ($150/hr), and catering. That’s it. No setup fees, no service charges, no corkage games.

FAQ
Pricing, answered straight.
How much to rent for an event?

One flat fee by day: $2,000 off-peak (Sun-Thu), $3,000 standard (Fri/Sun), $4,500 peak Saturday. Six hours, up to 60 guests, all gear in. No per-guest math.

How much is the studio?

$350/hr (2hr min), $300/hr for 4 hours ($1,200), $275/hr for 8 hours ($2,200). Includes lighting, sound, furniture, grip, V-flats, 12ft grey seamless, 20×20 greenscreen, and 8×8 scrim. Sony FX6 + operator is a $150/hr add-on. Audio podcast $200/hr; video podcast with operator $350/hr.

How much is a focus group?

Flat $2,500 for 8 hours, with $300/hr overtime after. Includes the one-way mirror observation room, vocal booth, and CCTV. Per-group video, an operator, food, and recruiting are available as add-ons priced to your study.

Are there hidden or setup fees?

No. The room comes run with lighting, sound, furniture, and grip included. Only catering, the Sony FX6, and an operator are optional add-ons.

What is the cancellation policy?

A 50% deposit books and holds your date, balance due 14 days prior. Cancel 30+ days out for a 50% refund. Inside 30 days, payments are non-refundable.

How do I pay?

Tell us your date and we send a booking link. We take Zelle, ACH, Venmo (@unionsquareloft), and card via Stripe.

Real rooms aren’t getting cheaper. They’re getting rarer.

You show up with your idea. Everything else is already here.

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Real life, on Broadway since 1994.