Focus group facility costs in New York vary significantly based on location, facility type, and what is included in the rate. Most professional facilities charge a day rate rather than per-group, because the room, equipment, and operator are tied up regardless of how many groups you run.
The main factors that affect price:
| Service | Rate | Notes |
|---|---|---|
| Full research day | $2,500 flat | 8 hours, one client, full room plus A/V plus operator |
| Overtime | $300/hr | After 8 hours |
| Video - wide shot | +$400/group | Add-on per group recorded |
| Camera operator | +$300/hr | Carlos on dedicated camera |
| Food and recruiting | At cost | Coordination available on request |
The $2,500 flat rate at Union Square Loft includes the full loft space, Fulcrum Acoustics 4.2 sound system, 75-inch 4K display for live client viewing, wireless microphones, and Carlos Montoya operating all A/V for the day. No separate equipment fees. No per-group charges.
The facility is a daylight loft - floor-to-ceiling windows, 13-foot ceilings, cast-iron columns - rather than a traditional mirror-room facility. This open environment was pioneered here for creative and marketing research in 2008, and many researchers find it produces more natural group dynamics.
Most research schedules run 2-4 focus groups in a standard 8-hour day. A typical 90-minute group with 30 minutes of transition time between groups allows for up to 4 groups in an 8-hour window. The $2,500 day rate covers the full day regardless of how many groups you schedule. Overtime is available at $300/hr.
Expect $2,000-$4,000+ per day for a professional focus group facility in NYC. Union Square Loft charges $2,500 flat for a full 8-hour day including room, A/V, and operator. Overtime is $300/hr after 8 hours.
No. USL is an open-loft creative research facility. Clients view groups via a 75-inch 4K live monitor feed rather than a traditional one-way mirror. Many researchers prefer this setup for the more natural participant behavior it produces.
Recording is available as an add-on. Wide-shot video of each group is $400 per group. Full camera operator time is $300/hr added to the day rate.
Food coordination is available at cost. Participant recruiting can be coordinated on request. Contact us to discuss your specific research needs.
For specific dates, 2-4 weeks in advance is ideal. Research days are often booked by regular clients. Contact us as early as possible to secure your preferred date.
$2,500 flat. Full 8 hours. Room, A/V, and operator included. 873 Broadway, Flatiron.
See the Research Facility