Union Square Loft — Event Venue & Production Studio on Broadway Since 1994

On Broadway · Since 1994

You can't generate a room.

The internet is filling with fake everything. Real rooms, real faces, real nights are getting scarce — and scarcity creates value. This is the room. Flatiron, since 1994.

30+Years on Broadway
60Guest capacity
6 hrsIncluded per event
1Producer in the room

What we hold

A complete room — already running before you arrive.

Every rival on Broadway rents you a raw box and charges extra for the lighting, the sound, the furniture, the help. We don't. The room comes held — by someone who's held it for thirty years.

Events

From $2,000 flat · up to 60

Birthdays, dinners, screenings, launches. Six hours, BYOB welcome, no setup fees. The room set before your people walk in.

Production

$300 / hr · 2 hr min

Shoots, content days, livestreams. Lighting, sound, grip and V-flats included. Sony FX6 and an operator available as add-ons.

Podcast

$200 / hr · 2 hr min

Two humans, one room, real eye contact. Mezzanine studio, 4K cameras, sound treated. The thing AI can't fake.

Included in every booking

The roomProfessional lightingTreated soundFurnitureGripV-flats+ Sony FX6 (add-on)+ Operator (add-on)+ Catering (add-on)

Book a visit

Come see the room.

Tell us what you're planning. We'll get back to you fast — usually the same day — with availability and a straight quote. No bots, no runaround.

873 Broadway, Suite 408
Flatiron, New York
212-529-7570

Got it.

We'll be in touch fast. Check your inbox for a confirmation.

Goes straight to events@unionsquareloft.com — a real person reads it.

Questions

Straight answers.

What's included when I book?

The room, professional lighting, treated sound, furniture, grip and V-flats — every time. The Sony FX6, a camera operator and catering are available as add-ons.

How much does an event cost?

Flat fee by day: $2,000 off-peak (Sun-Thu), $3,000 standard (Fri/Sun), $4,500 peak Saturday — up to 60 guests, six hours. BYOB welcome, no setup fees.

How much is the studio for a shoot?

Production, studio and livestream use is a flat $300 per hour, two-hour minimum. No day-block games, no forced grip rental.

Where are you?

873 Broadway, Suite 408, in the Flatiron District — on Broadway since 1994, the longest-standing studio in the building.

Can I come see it first?

Yes. Visits are by appointment. Use the form above and we'll set a time.