A real production loft at 873 Broadway. 13-foot ceilings, 9-foot Broadway windows, full LED rig, Sony FX6. Carlos Montoya on-site every session. Hourly rental from $275/hr — no hidden fees, no gear add-ons, no coordinator queue. Since the 90s.
All rates include the full LED lighting rig, Sony FX6 cinema camera, C-stands, booms, and Carlos Montoya operating on-site. No separate equipment rental, no stage manager fee, no booking coordinator. You pay the hourly rate and everything is set up when you arrive.
What’s included: 2 Luxli RGBAW panels · 3 Ikan bi-color LEDs · 3 Colbor COB LEDs · Sony FX6 · Soundcraft UI24R audio · 13ft ceilings · Broadway natural light · Carlos operating
873 Broadway, Suite 408. A real Flatiron production loft — not a converted office, not a white box with a CYC. 13-foot ceilings, original hardwood floors, exposed brick, cast-iron columns, 9-foot windows pulling real Broadway daylight across the full shooting floor. The room photographs as a real space because it is one.
Full professional LED rig. Sony FX6 full-frame cinema camera for video and stills. Soundcraft UI24R 24-track digital mixer for audio. Dual 4K projectors, 75” touchscreen. Multiple setups in a single session without resetting the room between looks.
Carlos Montoya has been running production in this room since 1994. He is on-site for every session — not a studio manager, not a day-of coordinator. The person who designed the rig is the person running it for your shoot. That’s the difference.
2 hours at $350/hr. Most photo sessions book 4–8 hours for setup, multiple looks, and breakdown. Carlos can advise on time based on your shot list.
Yes. The full LED rig is included in the hourly rate — 2 Luxli RGBAW panels, 3 Ikan bi-color panels, 3 Colbor COB LEDs, 6 C-stands and booms. No separate lighting rental charge.
Yes. The room is available to shoot with your own equipment. Same hourly rate applies — you still get Carlos and the facility.
Same-week bookings are often available. Weekends move faster. Carlos responds same day — call or email directly.
873 Broadway is at 18th Street in Flatiron. Multiple parking garages within one block. The 4/5/6/L/N/Q/R/W trains stop at 14th Street Union Square, three blocks away.