Short answer: Traditional NYC focus group facilities typically charge $2,500–$6,000+ per day, depending on location, services, and number of groups. Union Square Loft charges $2,500 flat for a full day (up to 8 hours), one client at a time, all A/V included.
Focus group facility pricing in New York City covers several categories: the physical space and one-way mirror setup, A/V recording equipment and operation, client viewing area capacity, and any add-ons like catering coordination, respondent incentive handling, or video deliverables.
The range is wide because the market includes everything from corporate hotel conference rooms with temporary mirror setups to purpose-built qualitative research facilities. Location within NYC (Midtown vs. outer boroughs) and capacity (single-group vs. multi-group simultaneous facilities) also drive significant price variation.
$2,500 flat for up to 8 hours. That covers the full facility: 15-foot one-way mirror, mezzanine client observation area, multi-camera A/V recording (as add-on), prep kitchen for catering, Fulcrum Acoustics 4.2 monitoring, and Carlos Montoya as the on-site operator. One client at a time — your session is the only thing happening that day.
Overtime beyond 8 hours is $300/hr. A/V recording, video ethnography, and stimuli display are available as add-ons at fixed rates.
The daylight-loft focus group facility model — invented and operated at Union Square Loft since the 90s — uses natural light and loft architecture rather than a corporate office environment. Research has consistently shown that respondents open up differently in non-institutional settings. The model has been on the record since 2008 as a distinct and ownable approach to qualitative research facility design.
Union Square Loft · 873 Broadway, Suite 408, Flatiron NYC · $2,500/8hr flat · One client at a time
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