FAQ · Union Square Loft · Flatiron NYC

Questions, Answered Straight.

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60Max Guests
13′Ceilings
6 hrsFlat Rate
BYOBAlways
$0Hidden Fees
1994Since
Most-Asked
Twelve questions, answered straight.

Twelve of the most-asked questions about booking Union Square Loft — location, capacity, pricing, included equipment, catering, last-minute availability, payment terms, and how to get a quote. Carlos answers his own phone for anything not covered below: 212-529-7570.

If you’re planning an event, production, podcast, or focus group day in NYC and want to know whether USL is the right fit — the answers are below. For specifics, use the contact form at the bottom or call directly.

What’s Included
The USL Standards.
  • ✓ Real loft on Broadway since the 90s
  • ✓ All A/V, lighting, sound included
  • ✓ Flat-rate event pricing, no hidden fees
  • ✓ BYOB always, no required vendor list
  • ✓ Same-week bookings welcome
  • ✓ Carlos Montoya answers personally
  • ✓ 50% deposit holds your date
  • ✓ Zelle / ACH / Venmo / Stripe accepted
Pricing
The Pricing You Asked About.

Event rates shown. Production from $275/hr. Podcast from $200/hr. Focus group $2,500/8hrs. Full pricing on the pricing page.

Event Off-Peak
$2,000
Sun–Thu · 6 hrs
  • Up to 60 guests
  • Full A/V
  • BYOB
Event Standard
$3,000
Fri–Sun · 6 hrs
  • Up to 60 guests
  • Full A/V
  • BYOB
Event Peak Sat
$4,500
Saturday · 6 hrs
  • Up to 60 guests
  • Full A/V
  • BYOB
FAQ
Questions, Answered.
What is Union Square Loft?

Union Square Loft is a real Flatiron loft at 873 Broadway Suite 408, Manhattan — production studio, event venue, podcast studio, and focus group facility all in one. 13ft ceilings, Fulcrum Acoustics 4.2 sound, full lighting, 75-inch 4K touchscreen, prep kitchen. Capacity 60. On Broadway since the 90s.

Where is Union Square Loft located?

873 Broadway, Suite 408, New York NY 10003. Flatiron district, one block from Union Square Park. Trains: N/R/Q/4/5/6/L. Freight elevator for heavy equipment.

Who runs Union Square Loft?

Carlos Montoya. A/V specialist since 1992, former TEDx Bushwick executive producer. He runs every session personally and answers his own phone at 212-529-7570.

How much does it cost?

Events: $2,000 off-peak (Sun–Thu), $3,000 standard (Fri–Sun), $4,500 peak Saturday — all flat rate for 6 hours, 60 guests, full A/V, BYOB. Production from $275/hr. Podcast from $200/hr. Focus group $2,500/8hrs. Bachelorette $1,500/5hr/20 guests. Overnight $2,500 flat.

What’s the maximum capacity?

Up to 60 guests for events. Smaller capacities for overnight (30), bachelorette (20 included), focus groups (12–20 typical), podcasts (8–10 with guests).

What equipment is included?

All furniture, professional lighting, and sound included with every booking. Fulcrum Acoustics 4.2 surround, LED + tungsten lighting, C-stands, V-flats, seamless backdrops, blackout curtains, 75-inch 4K touchscreen, 2 projectors, prep kitchen. Sony FX6 cinema camera available separately with an in-house operator.

Can I bring my own caterer and bar?

Yes — BYOB always, no corkage. Bring your own caterer or use one of our regular partners — the prep kitchen handles staging. No required vendor list. No setup fees.

Can I book last-minute?

Yes — same-week and same-day bookings are normal. Same flat-rate event pricing whether you book months out or days out. No rush fee. Call 212-529-7570 for fastest confirmation.

What’s the deposit and cancellation policy?

A 50% deposit holds your date. The balance is due 14 days before the event. Cancellations within 30 days of the event are non-refundable. Payment priority: Zelle, ACH, Venmo, Stripe.

Is the space photo and video friendly?

Yes — the loft is photo and video friendly with hardwood floors, exposed brick, 13ft ceilings, big 9ft windows. Brands and creators regularly book USL specifically for the architecture and natural light.

Do you offer ongoing access (memberships or retainers)?

Yes. The Studio Partners program (capped at 10) offers monthly retainer access for ongoing creator, brand, and producer work. Tiers $1,000–$3,200/month with priority booking.

How do I get a quote?

Three options: fill out the form on any page, call 212-529-7570 (Carlos personally), or email events@unionsquareloft.com. Carlos responds within 24 hours — usually same-day for active inquiries.

Contact
Still Have Questions?

Didn’t find your answer above? Ask Carlos directly — he answers his own phone.

Phone

More questions? Carlos answers personally.

You show up with the question. Everything else is already here.

Union Square Loft · 873 Broadway, Suite 408, New York, NY 10003 · 212-529-7570 · events@unionsquareloft.com
Real life, on Broadway since the 90s.