Market Research
Qualitative Research:
IN-HOUSE FOCUS GROUPS
OFF-SITE FOCUS GROUPS
POST PRODUCTION / FOR ALL FOCUS GROUPS
FOCUS GROUP STREAMING / ZOOM LIVESTREAM
Get closer to your study subjects, remotely or in person. Beyond live in-studio focus groups and in-home ethnography capability, we’re also equipped to produce focus group video highlights, off-site live streaming services, tape-to-digital transfers and video redacting on projects requiring it. We can stream live two-ways to your moderator(s) around the world. We specialize in managing national research and recruiting creatives of all types.
Easily accessible near one of New York City’s main transportation hubs, Union Square Loft is a full-service creative market research and focus facility with flexible configuration options giving you optimal insight on your target market or objective. Our team’s technical background and creative edge will bring your vision to life in a relaxed idea-inspiring environment facilitating unique customized research solutions for a variety of typical and atypical complex qualitative scenarios. The first of its kind, we’ve served the community for over 30 years. We have a team of seasoned first-rate co-ed videographers who operate both in-house and on location.
IN-HOUSE FOCUS GROUPS:
Our main research area can be easily partitioned into an exclusive reversible two-way viewing room. Flexible furniture configurations. Being a production studio, we have all the tools to be your one stop creative research facility for any scenario, including staging and set building. Our team of skilled ethnographers excel in observing and recording authentic consumer behavior. Our focus group videographers excel in capturing the dynamic interactions between participants. We ensure every valuable moment is recorded, allowing you to extract invaluable insights from these sessions. Studio quality sound and video recordings, highlight videos. Quick response/turnaround 24/7.
OFF-SITE FOCUS GROUPS:
Experience coordinating focus groups in off-site settings such as hotels, bars, venues, outdoor locations, catering, home-work collection, incentive payouts, multi-lingual moderator(s), laptops, stimulus handling, live-streaming to company reps, pro-audio recordings, monitors, playback p.a., multi-headphone kits, lights, camera(s) with videographer(s). Videos transferred within 24hrs. Highlight video editing services available (quick turnaround). Simple, unintrusive, confidential. Fully professional, experienced, qualified and geared for any interview 24/7 tri-state and nation-wide.
POST PRODUCTION / FOR ALL FOCUS GROUPS/Marketing Research:
We edit highlight videos for focus groups, transfer files from old formats to digital, video redacting (removing identifiable info). We safeguard your data and maintain strict confidentiality during the research process.
FOCUS GROUP LIVE STREAMING:
We employ any preferred live streaming service or the latest/safest video streaming and analysis tools to ensure the highest quality videos and meticulous data analysis. Member facility of Forsta (Focusvision) secure network: https://www.forsta.com/facilities/
WHAT WE OFFER:
Union Square Loft provides home-work collection, incentive payouts, multi-lingual moderator(s), laptops, stimulus, live-streaming to company reps, professional mics, monitors, playback sound for respondents (headphones), lights, camera(s) with videographer(s). Videos transferred within 24hrs. Highlight video editing services available (quick turnaround). Simple, unintrusive, confidential.
Conduct a standard or creative and staged scenario (ex: bar, theater, store, clinic, etc) in our large open space flooded with natural daylight from 9-foot windows and a 13-foot ceiling, or configured with closed curtains to the traditional one-way mirror study for privacy and intimate discussions. Our fully equipped production loft with the absolute privacy of one client at a time or independent multi room research projects with partner facilities hosting (40-400+) mock trial sessions and breakout rooms with CCTV. We invite clients to experiment with behavioral indicators and offer the option to project client-provided images and/or video onto screens as your respondents arrive. Union Square Loft can be used as one big room or separated into a viewing room and respondents room with one-way mirror and research amenities. Equipped with a 75” touch-screen TV for presentations. Note: Upstairs we have an isolation/viewing room with one-way mirror and other amenities can be added as needed. Sound and cctv included. CCTV with any 360 video angle, you decide.
tMARKETING RESEARCH SERVICES:
1. Food/Catering
2. Facilitation and Moderator(s)
3. Recruiting of qualified respondents
4. A/V technician: All format A/V production services specializing in market research: co-ed videographers, web conferencing, website-usability lab and ethnographic and in-store intercepts tri-state
FEATURES: IN-HOUSE TECH:
-All format A/V production services specializing in market research
-Co-ed video operators with robot camera or stationary: handheld, tripod, wall mount, action cameras.
-HD table camera w/recording for usability testing: documents, laptop, tablet and phones
-Live 4 camera recordings w/picture in picture and titles
-Highlight video editing
-All format duplications and transfers
-75″ 4k touch-screen/TV for presentations
-Two projectors: overhead/tabletop, projection mapping option
-Cable TV/Airplay/Miracast/Chromecast/Roku/Firestick/PC laptop
-Surround sound system w/BT/P.A./Soundproofing
-Fiber-optic 1GB ethernet/Wi-Fi
AMENITIES:
-Hardwood floor, 13’ ceilings, tall south facing windows
-Exclusive reversible viewing room: Drop down wall w/15′ one-way mirror divides room into two distinct areas
-Upper viewing room with one-way mirror and CCTV per request
-Passenger and street level freight elevator
-Bilingual moderators: English, Spanish, Chinese, Japanese, Italian, German
-2 private bathrooms (one wheelchair accessible)
FLEXIBLE FURNITURE CONFIGURATIONS:
-Leather couches for 9
-Coffee table(s)
-50 padded folding chairs
-Folding tables (5’x1.5’) 18
-Folding tables (6’x2.5’) 5
-Tall tables (5’ x 2.5’) 3
-Side tables 7
-Double coat rack
-Capacity per configuration
Traditional Focus Groups, Online Focus Groups, Online Bulletin Boards, Ethnographic Research, Shop-Alongs, In-store intercepts, Tele-Depth Interviews, Central Location Tests, (CLTs), Product Placements, Rough-cut to in-depth video screenings, Ideation/brainstorms, Breakout sessions, Workshops, Living room focus groups, Concept testing, Mock-juries and Dial studies/Classroom, Taste-Testing, Usability-testing, Sensory testing, Web conferencing, Immersive focus groups in-house, Intercept surveys and interviews, Guerilla marketing and brand launches.