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“Whatever your project requirements are, traditional or non-traditional, the Union Square Loft team is dedicated to creating opportunities for you to fully explore your concept”



Focus Group Facility

Union Square Loft is the response to market researchers struggling over the years to find focus facilities offering that perfect combination of creative settings…

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Corporate Events

Union Square Loft is an excellent option for its services and furniture configurations whether you’re planning to host a party or off-site private/corporate…

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Photo/Video Production

Union Square Loft is a full-service versatile sound stage and green-screen studio with flexible capabilities in New York City’s media production destination…

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Why Choose Us?

  • Unique Location

    1 Union Square Loft/Focus is on Broadway between 18th and 19th streets. The cultural heartbeat of New York City, a wonderful eclectic mix of people and arts. We are centrally located downtown, in close proximity to many hotels and the city’s most popular attractions: the farmer’s market, the Chelsea district, restaurants, shopping, theaters, museum and parks.

  • Equipment


    We house a highly knowledgeable audiovisual engineer with twenty years of research facility experience under his belt and a creative team capable of delivering truly innovative and customized research solutions. Union Square Loft supports researchers’ unique needs through flexible furniture configurations, documentation, recordings that allow body language assessment from a truly unique perspective using picture in picture and an observation room CCTV feed.
    Union Square Loft’s large main research area can be easily partitioned with our exclusive reversible two-way viewing room. Tall ceilings, natural light, blackout curtains, and we play images or video projections as focus participants arrive as an opportunity to establish that particular mood. Outcome: Researchers have limitless concept-creation possibilities (another element of their success).
  • Facilities

    3 As the first of its kind since 2006, Union Square Loft is a full-service creative research space and focus facility with conference room capability in easily-accessible New York City’s Flatiron district, an environment that puts clients and respondents at ease while inspiring creative expression, spontaneity, and open communication about ideas and products. Responses from participants is only one part of the process, properly capturing those responses is equally important. We are the response to market researchers struggling over the years to find focus facilities offering that perfect combination of creative settings and support, experienced team, good value and flexibility.


  • “I keep coming back and will many more times. Union Square Focus Loft is great space to do fun and interactive ideation sessions and other creative thinking. It’s actually affordable for NYC! And Carlos is a great guy who makes sure everything runs smoothly.”
    Promise Corp, NYC/UK
  • “LexPark Studio [Union Square Loft] is by far the leading innovative space in focus group facilities. I highly recommend this full service rental space for any social or business event.”
    National Academy Foundation, NYC
  • “A great facility for focus group. Great and innovative space for running focus groups. Sets themselves apart from all competitors. I would recommend it through-out the industry.”

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