Natural Light Photo Studio · Flatiron NYC · 873 Broadway
The light photographers
come back for.
Large windows facing 18th Street. 13-foot ceilings. A 12-foot grey seamless that's been hit by production crews for thirty years. When you need light that's earned — not faked — this is the room.
Room Specs
What the room gives you.
What Shoots Work Here
Built for production.
Fashion + Editorial
Grey seamless handles fashion clean. Cast-iron columns give editorial a real location feel without going on location.
Portrait + Headshots
Window light for natural portraits, full lighting kit for controlled setups. 13-foot ceiling means modifiers work without compromise.
Product + Commercial
Clean grey background, consistent diffused natural light, full control over supplemental lighting.
Content Creation
Shoot vertical Reels, TikToks, and stills in the same session. The room handles both directions in one booking.
Documentary + Interview
The loft reads as a real space — not a set. Documentary-style work benefits from the architecture without location logistics.
Lookbook + Brand
Consistent light, clean backdrop, professional setup already in place. Full lookbook without the full production budget.
Studio Rates
Operator and all gear included.
2 Hours
Focused shoot. Best for headshots, portraits, quick commercial sessions.
$350/hr
Half Day (4hr)
Photo + video in one session. Most common for content days and fashion shoots.
$300/hr
Full Day (8hr)
Multiple setups, multiple talent, multiple looks. Best rate for full production days.
$275/hr
FAQ
Photo shoot questions
What direction do the windows face?
The windows face 18th Street, providing soft, consistent north-leaning natural light — photographers specifically seek this for even, flattering illumination without harsh direct sun.
Can I bring my own photographer/crew?
Absolutely. An on-site operator is included, but you're welcome to bring your own team. The space and gear are yours for the session.
Do you shoot video as well as photo?
Yes. The same room handles video — vertical, horizontal, documentary, interview. Sony FX6 and operator at +$150/hr.
Book a Shoot
Tell us what you're shooting. We'll set the room.
You show up with your idea. Everything else is already here.
873 Broadway Suite 408 · Flatiron NYC · 212-529-7570 · events@unionsquareloft.com