Creator Studio · Flatiron NYC · Broadway Since the 90s
The internet got infinite.
We stayed real.
NYC creators are figuring out what every working director already knows — the room matters. Vertical or horizontal, Reels or episodic, podcast or photo day: Union Square Loft has held that room on Broadway for over thirty years.
The Space
One room. Every format.
13-foot ceilings. A 12-foot grey seamless backdrop. Cast-iron columns. Large windows on 18th Street. The loft was built for production before content was a word.
Vertical — Reels, TikTok, Shorts
13-foot ceiling, seamless backdrop, natural window light or full lighting control. Shoot your entire vertical content batch in one session.
Horizontal — YouTube, Episodic, Instagram TV
Loft width, cast-iron columns, window depth — frames like a set. Interview, documentary, branded episodic. Sony FX6 available.
Podcast — Audio + Video
Dedicated mezzanine studio. Sound-treated, 4K capable, engineered sessions available. Two humans, one room, real eye contact.
Creator Events + Launch Nights
60 guests. BYOB. No setup fees. Birthdays, brand collabs, community nights, merch drops. Real moments no AI can generate.
Room Specs
Built for production. Ready for content.
Rates
No surprises. Everything included.
All lighting, audio, seamless, and operator included. No setup fees.
Production Studio
Full loft, all gear, operator included.
$275–$350/hr
2hr $350/hr · 4hr $300/hr · 8hr $275/hr
Podcast Studio
Mezzanine. Every session engineered by Carlos.
From $250/hr
Events + Creator Nights
Up to 60 guests. 6 hours. BYOB.
From $2,000
Sun–Thu $2,000 · Fri–Sun $3,000 · Peak Sat $4,500
FAQ
What creators ask
Can I shoot vertical and horizontal in the same session?
Yes. Ceiling height and loft dimensions support both. Batch your entire content calendar in one booking.
Is a camera operator included?
On-site operator included in studio bookings. Sony FX6 at +$150/hr.
Do you have a green screen?
Yes — 20×20ft green screen drape, available on request.
Is BYOB allowed for events?
Always. No setup fees, no surprise charges.
Book the Studio
Tell us what you're building. We'll hold the room.
You show up with your idea. Everything else is already here.
873 Broadway Suite 408 · Flatiron NYC · 212-529-7570 · events@unionsquareloft.com