Content Creation Studio NYC — Union Square Loft | Flatiron Broadway

Content Creation Studio · Flatiron NYC · 873 Broadway

One room.
Every piece of content
you need this month.

Stop renting three spaces to do what Union Square Loft handles in one session. Photo, video, vertical, horizontal, podcast — built into the same booking, same room, same operator.


How It Works

Content day, start to finish.

The loft is set up before you arrive. You walk in, you work, you walk out with content. No loading, no rigging from scratch, no wasted hour finding the right angle.

01

Photo + vertical video (morning)

Seamless backdrop, professional lighting dialed in. Shoot your Reels, TikToks, and Instagram stills. 13-foot ceilings give you real room to move.

02

YouTube / episodic setup (midday)

Transition the room to interview or talking-head. Cast-iron columns and the loft depth frame naturally. Add the Sony FX6 for cinematic horizontal content.

03

Podcast or B-roll (afternoon)

Drop into the mezzanine podcast studio — sound-treated, 4K capable, engineered sessions available. Or use the loft for B-roll before the light shifts.

"AI can generate the post. It cannot generate a real room, a real operator, and thirty years of knowing exactly how this light falls at 3pm."

Rates

Transparent pricing. No surprises.

Studio — 2 Hours

Full loft, lighting, seamless, operator. Best for focused shoots.

$350/hr

Studio — Half Day (4hr)

Photo + video in one session. Most popular content day format.

$300/hr

Studio — Full Day (8hr)

Clear your entire content calendar.

$275/hr

Podcast — Engineered

Mezzanine studio. 2-hour minimum.

$250/hr

Podcast — Engineered

Engineer on-site, 4K video available.

$500/2hr

Sony FX6 + Operator

Add cinematic camera work to any booking.

+$150/hr


FAQ

Common questions

Do I need to bring my own lighting or camera?

No. Full professional lighting included. Sony FX6 and operator available at +$150/hr.

Can I do photo and video in the same session?

Yes — most common booking. Photo on seamless, video in the loft, podcast on the mezzanine, all in one day.

What if I need to invite collaborators?

The loft holds up to 60 guests. Small team bookings and content shoots with a live audience are welcome.


Book a Content Day

Tell us what you're making. We'll set the room.

You show up with your idea. Everything else is already here.

873 Broadway Suite 408 · Flatiron NYC · 212-529-7570 · events@unionsquareloft.com