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Focus Group Facility

Creative Research Space
:: A re-evolution in focus group facilities ©

Union Square Loft is the response to market researchers struggling over the years to find focus facilities offering that perfect combination of creative settings, technical support, experience, good value and flexibility: a full-service creative research space and focus facility.



Union Square Focus has established the genesis of the dynamic “creative research space”, provoking innovation while supporting our clients’ efforts to engage markets.

We are dedicated to creating opportunities for you to fully explore your concept.


  • “I keep coming back and will many more times. Union Square Focus Loft is great space to do fun and interactive ideation sessions and other creative thinking. It’s actually affordable for NYC! And Carlos is a great guy who makes sure everything runs smoothly.”
    Promise Corp, NYC/UK
  • “LexPark Studio [Union Square Loft] is by far the leading innovative space in focus group facilities. I highly recommend this full service rental space for any social or business event.”
    National Academy Foundation, NYC
  • “A great facility for focus group. Great and innovative space for running focus groups. Sets themselves apart from all competitors. I would recommend it through-out the industry.”

Union Square Loft's Facility Features

  • Loft setting with tall ceilings
  • Flexible furniture configurations
  • Exclusive reversible viewing room
  • Dual angle camera recordings, picture in picture and an observation room with CCTV
  • All format A/V production services specializing in market research: co-ed videographers, web conferencing, website-usability lab and ethnographic and in-store intercepts tri-state
  • 60” flat screen w/internet
  • Multiple digital overhead projectors
  • Surround sound system/P.A.
  • All format video
  • Airplay
  • Robot camera w/operator or stationary
  • Highlight video editing, duplications and transfers
  • Recruiting of qualified respondents
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