Basics of Conducting Focus Group

Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. One can get a great deal of information during a focus group session.   Preparing for the Session 1.¬†Identify the major objective of the meeting. […]

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Guests help design the hotel of the future

BETHESDA, MD. –¬†There’s a “war room” in the basement of Marriott International’s headquarters, and it’s not one where its executives plot against Hilton. No, this war room is part of Marriott’s new 10,000-square-foot Innovation Lab, a place where employees and hotel owners brainstorm, design and refine their ideas for what the hotel of the future […]

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